101 reputation
1
bio website py.phzzz.co.uk
location England, United Kingdom
age 22
visits member for 2 years, 3 months
seen Oct 27 '12 at 19:31

Sep
24
comment Is it okay to call the reader's target audience stupid?
@SchroedingersCat: Collectively, they have enough "dumb" to make every mistake, even if it's not concentrated in any one user. The value of calling users dumb isn't in the actual meaning, it's that it'll stick in people's heads. "Your userbase is varied enough to, given enough time, expose every flaw in your UX" isn't as snappy as "Users are dumb", and the latter is more likely to make an impact on somebody and get them to actually change something.
Sep
23
comment Is it okay to call the reader's target audience stupid?
A user is smart, the users are dumb. Even if everybody understands 99% of your UI, then given 100 people there's a chance that every single element could be misinterpreted by somebody. "The users are dumb" doesn't mean that any individual one of them is stupid, it means that collectively they have the ability to make just about every mistake, distributed between them.
Sep
23
awarded  Autobiographer