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It seems to me to mostly depend on your target audience. Scientists of this field will want full throttle facts, General scientific types will expect to be convinced by strong backable data Interested non-scientists may relate more to argument that make sense and are logical rather than specific proof, The general skeptic reader will not trust any ...


I think the approach to this is to make what you write entertaining. Try to keep the style light, so you're not overwhelming the reader with facts. Use a steady build up, make the first few chapters skipable by someone who understands the field, but allows the layman to grasp the basics of where you're going. Keep the obvious stuff at the beginning, with ...

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