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6

Consider incorporating your fine print into the body of the article. Nothing in your Fine Print section requires any special understanding of the science involved, or even a good understanding of how science proceeds. As a bonus: If you do that, you can drop the opening part of that section, which is about you, and not about the topic. If the authors' ...


4

Don't Minimize the uncertainty, celebrate it! Sensational science reporting does not worry about details just bold headlines: 'Cell Phones Cause Breast Cancer!' Responsible reporting hedges their bets: 'Link between Cell phone usage and Breast Cancer Found.' Great reporting shows what the details mean: 'Developed nations have more cell phones and breast ...


3

There's nothing confusing about the paragraph you have at the end. Given the replication rates for correlation-based studies, there no reason for the reader to believe that the study established a new insight into the effects of trans fats. A layperson shouldn't base his idea of the effect of trans fats on a single correlational study based on self ...


2

It seems to me to mostly depend on your target audience. Scientists of this field will want full throttle facts, General scientific types will expect to be convinced by strong backable data Interested non-scientists may relate more to argument that make sense and are logical rather than specific proof, The general skeptic reader will not trust any ...


1

I think the approach to this is to make what you write entertaining. Try to keep the style light, so you're not overwhelming the reader with facts. Use a steady build up, make the first few chapters skipable by someone who understands the field, but allows the layman to grasp the basics of where you're going. Keep the obvious stuff at the beginning, with ...


1

You have to target your writing to the background of the reader. "Correlation does not prove causation" is a well-known slogan in scientific and statistical circles, so if you were writing for such technical people, just quoting the phrase should be sufficient to make the point. But if your writing for the ordinary layman, the odds are that they are NOT ...



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