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The hardcover version is the full version of the book. It costs full price. It is sold on the first day the book is available and marketed to the most enthusiastic readers who are willing to pay full price, and who typically want the prestige and ruggedness of hardcover. It is not designed to be cheap. It’s designed to be prestigious and enduringly rugged. ...


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Prices of goods have nothing to do with cost of production. They are entirely determined by what people will pay for them. Goods that cannot be produced for less than people will pay for them simply do not get made. Hardcovers are a case of market segmentation. You have rich consumers and you have poor consumers. To maximize your return you want to sell to ...


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The range is enormous, but the average income for published authors is spectacularly low—around $500 a year. No missing zero. Five hundred. The tiny minority who hit the bestseller lists will do quite well. Many novels sell movie rights. Most are never made into movies, but if you are lucky enough to see your book turned into a major movie, of course you ...



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