New answers tagged copywriting
A bit late I know, but the best I can think of is to componentize the ad. What elements are present that you can utilize to build an idea? There's the 4x4. A train. A level crossing. A boom. Train tracks. The saying of stopping something in its tracks comes to mind. So how about: "The new Blah 4x4. Stop them in their tracks" or something alone those ...
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