The marketing tag has no wiki summary.
26
votes
6answers
874 views
Why do hardcover books retail for more than three times the cost of softcover books?
One thing I've noticed while browsing bookstores is that hardcover books tend to cost more than softcover ones.
Oftentimes a hardcover book that's five times the price of a paperback doesn't have ...
11
votes
2answers
320 views
Do authors get paid for quotes and attributions used on book covers?
I think I know the answer to this, and my guess is "No", but I don't have a definitive reason what that guess is.
When you see on the cover of a book, not from a newspaper or reviewer, but from ...
11
votes
5answers
426 views
What marketing techniques are effective for short story eBook collections?
I have a collection of short stories that I'm currently selling in the Amazon Kindle marketplace, and one of the biggest hurdles to actually getting my works read is lack of exposure.
My passive plan ...
10
votes
7answers
230 views
What should I do to promote my books?
My publisher currently does a lot to advertise my books, but what can I do to help spread the word?
ETA: Here's what my publisher said they do to promote their books:
"Dreamspinner invests 10% of ...
7
votes
5answers
276 views
Write multiple trilogies or make a saga?
So I am currently writing a fantasy story that tends to be long.
This question is related to the following question: related
The main difference resides in that it is certain that the story will be ...
7
votes
4answers
315 views
Does giving away free stories boost sales?
Is it worth it for writers to give away free short stories (or entire novels)? I've heard people say that having freebies on your site can boost sales of your books. I'm not talking about giving away ...
7
votes
2answers
3k views
Where can I find sales numbers for books?
I'm a writer, working on a non-fiction book proposal. Finding public, free sales numbers for comparable titles is nearly impossible. BookScan is a subscriber service run by Nielsen. "Above the ...
7
votes
4answers
169 views
How do I find a suitable copywriter?
I am in the process of creating a web application. I will need some copy written for various pages in the site and some of the marketing marketing material. I am contemplating hiring a copywriter to ...
7
votes
3answers
121 views
What are the challenges of converting blog content to a publishable work?
I have been actively participating in the "blogging world" and have developed a substantial portfolio of 25-75 word "rants" on a variety of topics related to my specialty.
I would like to know how ...
6
votes
2answers
444 views
Best time to release a new novel?
More specifically, an e-book. I know some markets tend to have season changes which make a certain time of year more beneficial for sales, but I was wondering if anyone had noticed anything similar ...
5
votes
7answers
248 views
What's the most marketable title?
I am writing a novel about someone being chased by the Russian Mafia. A hitman is sent to save her and that's where the books takes off. I have way too many titles floating in my brain - three to be ...
5
votes
3answers
292 views
Why do authors usually put a reference section at the end of a book when they are not referenced throughout the entire book?
In the references list (usually at the end of a book), I've noticed that authors like to include references to other materials. However these materials are not so-called "referenced" or "linked" at ...
5
votes
2answers
153 views
Publishing a Children's Picture book — Question about an App and a Printed version
I've written and had illustrated a children's picture book.
I'm thinking of making this into an App for download from the Apple Apps store.
I'm also considering looking for a publisher to publish a ...
5
votes
1answer
199 views
How can I find short-story spinoffs for my fantasy epic?
I write epic fantasy; I've written two trilogies in a joint setting, and am writing further books in the same setting.
I would like to start writing short stories for my setting as well - stories ...
4
votes
2answers
170 views
Does anyone know the average number of times a new author has to submit before acceptance?
I can't find any authoritative citation for this. As an example, I know that the average entrepreneur has to be involved in 12 new businesses before he has a successful enterprise. That is the ...
4
votes
4answers
549 views
A tricky serial semi-colon
A serial comma is used to separate a list of items:
For breakfast, we had ham, eggs, and toast.
A serial semi-colon is used when items in the list have commas:
For breakfast, we had ham, ...
4
votes
3answers
135 views
Dedicated micro website
I recently wrote a non fiction book. A marketer from the publishing company, advised me to setup a small website with a few pages dedicated to this book. This website will have a description of the ...
3
votes
2answers
218 views
How can one get better at copywriting?
Since copy is such a key part of a startup's website, many business people would like to learn to be good copywriters personally. Such a person would need to be a good persuasive writer, and able to ...
3
votes
1answer
77 views
How to advertise a free e-book?
I've created a free e-book in online HTML, EPUB, MOBI, and PDF formats.
I've created a small site to advertise this book and an other site (currently supports forums) for the community of readers of ...
2
votes
3answers
370 views
Is there anything like 99designs for text writing?
I'm not a writer, but a technical oriented entrepreneur.. One of the barriers I always run into is that I'm also the lead guy for providing the content for marketing gigs, speaker bio's and website ...
2
votes
1answer
123 views
What's a good market for experimental novellas?
A short story of mine has grown until it's become a bit of a monster - about 15K. I don't know if that makes it a novelette or a novella, but it's certainly too long for most of the journals I would ...
1
vote
4answers
136 views
Where to find authors for highly technical articles?
I've looked at some of the largest outsourcing sites. These have huge amounts of software developers, and huge amounts of casual writers. I'm having enormous difficulty finding authors that would be ...
1
vote
1answer
104 views
Article submission websites
I recently wrote a book about an open source software library. The book is published and available in bookshops, so now marketing has the highest priority.
I have the idea to submit articles about ...
0
votes
2answers
50 views
What are the potential platforms for floating chapters of a business book?
I am in the process of working with a client on the development of a business book to support the development of a consulting business. The book will be comprised of multiple sections -- each which ...
0
votes
2answers
131 views
What can I write to improve reader participation at this blog?
I work for a costume company that has a company blog intended to inspire costuming and general ideas. We focus on Halloween sales, but we also have Renaissance and Oktoberfest themed costumes that ...
-1
votes
4answers
179 views
What genre appeals to the widest audience?
My writing is focused primarily on love stories, i.e. the romance genre, and I believe this reaches a relatively small audience.
Is there one genre that appeals to a far wider audience than its ...
-2
votes
4answers
268 views
Why zero sales? [closed]
I thought this religious book would be a bestseller. But when I tried to sell it through CreateSpace during a few months it has lead to zero sales.
After this I put it freely available on the Web, ...
