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Does using narrow keywords increase conversion rate?

I am going to advertise my book with AdWords. Does using narrow keywords increase conversion rate? It seems that no, because conversion rate depends only on clicks, and clicks happen after keywords ...
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26 views

Discouraging link to Lulu or CreateSpace

I am finishing writing a non-fiction (religious) e-book. It looks like for me that the most effective way to market my writings is to advertise it with AdWords and sell as e-book directly through ...
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27 views

How to write a press release

I have to write a press release (intended for radio) for a fundraiser and I'm not sure on the format it should take. Should a press release be an information sheet or should it be the copy I want read ...
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24 views

Who to ask questions on prices?

I want to get advise for my book and e-book pricing (telling that I am to advertise them with AdWords). My question: How such an adviser is called? Maybe "marketolog", "counselor", "adviser", etc.? ...