Questions about how to publicize and promote your work.

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When to start submission campaign for a free ebook referencing another book?

Recently I published my book "New Testament Commentary by a Mathematician" with Lulu and started an AdWords ad campaign for this book. There were zero sales and I decided to put the ebook online for ...
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How can I (or can I?) create a Canva.com cover for a CreateSpace 6“x9” title?

http://canva.com appears to offer support for multiple formats including eBook (and also Kindle), but what I can't tell from the homepage is whether they offer direct support for creating a cover (...