Questions about how to publicize and promote your work.

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When to start submission campaign for a free ebook referencing another book?

Recently I published my book "New Testament Commentary by a Mathematician" with Lulu and started an AdWords ad campaign for this book. There were zero sales and I decided to put the ebook online for ...
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How do existing covers compare to possible new ones?

I have a fairly large collection of titles on Amazon, and I'm wondering whether I should by my own efforts replace them with covers I've made myself by services like canva.com. I have an MFA friend ...