Questions about how to publicize and promote your work.

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How to write a press release

I have to write a press release (intended for radio) for a fundraiser and I'm not sure on the format it should take. Should a press release be an information sheet or should it be the copy I want read ...
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1answer
38 views

Does using narrow keywords increase conversion rate?

I am going to advertise my book with AdWords. Does using narrow keywords increase conversion rate? It seems that no, because conversion rate depends only on clicks, and clicks happen after keywords ...
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1answer
172 views

Under which genre to publish?

I am developing a story about a spiritual journey. The book could be marketed under several guises such as magic realism, fantasy, religious, adventure... I was thinking that the best approach ...
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1answer
95 views

How to write a press release announcing my own appointment?

I'm working on my first Press Release and the challenge I'm having is that I should really be part of the announcement. Is it acceptable to say .. "Acme Co. has appointed Y as its new marketing ...
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2answers
196 views

What is the best marketing strategy for a novel and two short stories?

We are currently in the process of writing our debut novel which is set to be released some time next year. On top of this we are writing two short stories which I guess you could call an extended ...
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1answer
73 views

When to start submission campaign for a free ebook referencing another book?

Recently I published my book "New Testament Commentary by a Mathematician" with Lulu and started an AdWords ad campaign for this book. There were zero sales and I decided to put the ebook online for ...
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1answer
51 views

Common process for creating social media content?

I've been tasked with defining a process to write and share content to social media. We are a small company and while we have people that create content, there will be nobody fully dedicated to it. ...
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2answers
85 views

Setting price $8.99 or $8.95 instead of $9 [closed]

Browsing publishers's sites I sometimes find prices like $8.99 or $8.95. Why some publishers set prices $8.99 or $8.95 instead of $9?
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225 views

How can I encourage more comments on my blog?

I've been writing and running my own film and TV reviewing blog for about 8 months now, posting frequently (usually at least once a week) and what I would consider good quality content (although ...
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54 views

Distribution, a competition with myself

Distribution sales make much less profit than regular sales. This way distribution creates a competition with myself. This is especially important when advertising my book on radio or TV, as the ...
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2answers
58 views

What are the potential platforms for floating chapters of a business book?

I am in the process of working with a client on the development of a business book to support the development of a consulting business. The book will be comprised of multiple sections -- each which ...
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2answers
147 views

What can I write to improve reader participation at this blog?

I work for a costume company that has a company blog intended to inspire costuming and general ideas. We focus on Halloween sales, but we also have Renaissance and Oktoberfest themed costumes that ...
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69 views

how can I promote my Kindle Direct book?

I've started uploading the books I've written to Kindle Direct Publishing. How can I promote them, on a shoe-string budget?
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77 views

Where is a good place to post an 800 word essay on encouragement

I want to write a book that's encouraging, and I have the first chapter, which is a little encouragement on just being alive. It's 800 words, and I'd like to upload/post it on some web, blog, or ...
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80 views

Can you sell a book for money while having it published online for free?

I write novels, I'm not a big name publisher or anything else but I have ideas that I think should have a chance to be seen by others. Most of my work is for private use, like sharing with friends ...
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2answers
128 views

Discouraging link to Lulu or CreateSpace

I am finishing writing a non-fiction (religious) e-book. It looks like for me that the most effective way to market my writings is to advertise it with AdWords and sell as e-book directly through ...
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1answer
937 views

which genres are more successful, publication figures?

Where to find genre sales and publications numbers. Is there a way to find which genres are more successful? I apologize if this has been asked a hundred times but I didn't find it in the existing ...
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0answers
10 views

What's the best way to make a catchy slogan? [duplicate]

I am trying to write a marketing slogan to draw people's interest. Because it's a slogan I only have a few words to do this in. How do I use just a few words to make the reader want to know more? ...
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4answers
794 views

What genre appeals to the widest audience?

My writing is focused primarily on love stories, i.e. the romance genre, and I believe this reaches a relatively small audience. Is there one genre that appeals to a far wider audience than its ...
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2answers
177 views

Can anyone recommend a free website builder? [closed]

We are in the process of creating content to go on a website we are building to promote the launch of our book. We wondered if anyone can recommend any free website builders that host the website for ...