4
votes
1answer
56 views

Capitalizing “The” in Title Case - Increases Engagement?

I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click or buy). I know that it's technically wrong and it drives ...
0
votes
2answers
138 views

What can I write to improve reader participation at this blog?

I work for a costume company that has a company blog intended to inspire costuming and general ideas. We focus on Halloween sales, but we also have Renaissance and Oktoberfest themed costumes that ...