I'm often uncertain about how I should capitalise headlines for professional writing on the Web. The two options I'm talking about are: Just capitalise the first word and any other words that would ...
I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click or buy). I know that it's technically wrong and it drives ...
A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every ...
When I ask the Should I use hypophoras at the beginning of every paragraphs? question, Lauren Ipsum suggests me to organize things with headers while Kristina Adams advises me to avoid headers in ...
My criteria for 'good' here is "not linkbait" I'd like to avoid all kinds of useless linkbait articles in my various social feeds, ("This guy does blah...", "She comes on stage and smeh...") and it ...