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6
votes
3answers
192 views

How should I capitalise headlines for professional Web writing? (Sentence case vs title case)

I'm often uncertain about how I should capitalise headlines for professional writing on the Web. The two options I'm talking about are: Just capitalise the first word and any other words that would ...
3
votes
1answer
68 views

Are headlines about lists superior in print as they are in web content?

A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every ...
0
votes
2answers
49 views

Can a good headline contain a pronoun?

My criteria for 'good' here is "not linkbait" I'd like to avoid all kinds of useless linkbait articles in my various social feeds, ("This guy does blah...", "She comes on stage and smeh...") and it ...