Writing copy for advertising, marketing, promotional material, etc.

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3answers
61 views

What exactly is a copywriter?

I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's like saying, "No, you're not a writer ...
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3answers
88 views

Does the word erection have a neutral tone with its non-sexual definition?

I want to write: Our higher-profile projects include the delivery and erection of large exhibition stands for --company name-- at --redacted-- Championship; The emphasis is only to highlight the ...
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1answer
97 views

Do I need to copyright a short story before I send it?

If I attempt to publish a short story in a magazine, can there be an issue of copywriting? Do I need to somehow "insure" my work before I send it? And if so, how?
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1answer
49 views

How can I find an agency for copywriting/script writing (for advertising) in the UK?

I'm a creative copywriter and I've done the odd voice-over writing gig. Think ads and brand videos. I enjoy them a lot, and thought I'd seek out some agencies that specialise in creative copy for ...
3
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1answer
68 views

Are headlines about lists superior in print as they are in web content?

A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every ...
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1answer
121 views

What is an envelope line?

We're putting together a physical direct mailer advertising leaflet. I'm embarrassed to ask my colleague who asked me to include this request in addition to my headline.
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2answers
92 views

What are my headlines lacking?

I'm writing headlines for a print ad where instead of a 4X4 waiting for a train at a crossing, the train is waiting for it with a boom in front of the train instead of the car. This is to show the ...
3
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2answers
394 views

Headline method - How do I write The Economist-style headlines?

I'm an advertising copywriter. When I write headlines, depending on the job, I employ rhyme schemes, puns, idioms, metaphors and quotes. I've been asked to write headlines for a law firm with a ...
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2answers
164 views

As a freelance writer, should I charge more for inconvenient time worked?

I scripted a TV ad with an agency and they required me to work through the night on the shoot as opposed to during the day as I usually would. Should I charge a premium rate for the inconvenience of ...
2
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2answers
101 views

Improving Ad Script

I am looking for some advice on how to improve a short script that I have for an advertisement/introduction video. I have been revising this for two months now. I have below two different versions. ...