Writing copy for advertising, marketing, promotional material, etc.

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76 views

Does the word erection have a neutral tone with its non-sexual definition?

I want to write: Our higher-profile projects include the delivery and erection of large exhibition stands for --company name-- at --redacted-- Championship; The emphasis is only to highlight the ...
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1answer
73 views

Do I need to copyright a short story before I send it?

If I attempt to publish a short story in a magazine, can there be an issue of copywriting? Do I need to somehow "insure" my work before I send it? And if so, how?
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1answer
49 views

How can I find an agency for copywriting/script writing (for advertising) in the UK?

I'm a creative copywriter and I've done the odd voice-over writing gig. Think ads and brand videos. I enjoy them a lot, and thought I'd seek out some agencies that specialise in creative copy for ...
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1answer
68 views

Are headlines about lists superior in print as they are in web content?

A common tactic for capturing attention is using a headline N something for something For example on Copyblogger some headlines: 10 Sure-Fire Headline Formulas That Work The 5 Things Every ...
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1answer
114 views

What is an envelope line?

We're putting together a physical direct mailer advertising leaflet. I'm embarrassed to ask my colleague who asked me to include this request in addition to my headline.
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2answers
91 views

What are my headlines lacking?

I'm writing headlines for a print ad where instead of a 4X4 waiting for a train at a crossing, the train is waiting for it with a boom in front of the train instead of the car. This is to show the ...
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1answer
354 views

Headline method - How do I write The Economist-style headlines?

I'm an advertising copywriter. When I write headlines, depending on the job, I employ rhyme schemes, puns, idioms, metaphors and quotes. I've been asked to write headlines for a law firm with a ...
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3answers
125 views

The Best Title for my Skill Set [closed]

I'm about to branch off into the freelance world. I'm starting an LLC and I'd like some input on what I should title myself as the owner. For example "creative specialist" or "creative technician" or ...
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2answers
160 views

As a freelance writer, should I charge more for inconvenient time worked?

I scripted a TV ad with an agency and they required me to work through the night on the shoot as opposed to during the day as I usually would. Should I charge a premium rate for the inconvenience of ...
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2answers
101 views

Improving Ad Script

I am looking for some advice on how to improve a short script that I have for an advertisement/introduction video. I have been revising this for two months now. I have below two different versions. ...