4
votes
1answer
54 views

Capitalizing “The” in Title Case - Increases Engagement?

I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click or buy). I know that it's technically wrong and it drives ...
0
votes
2answers
54 views

What are the potential platforms for floating chapters of a business book?

I am in the process of working with a client on the development of a business book to support the development of a consulting business. The book will be comprised of multiple sections -- each which ...
7
votes
4answers
209 views

How do I find a suitable copywriter?

I am in the process of creating a web application. I will need some copy written for various pages in the site and some of the marketing marketing material. I am contemplating hiring a copywriter to ...