I know this question could be considered a "list" question, or "subjective", but I think that it is a valid question and can be quite helpful for a lot of authors.
My question is, as a self-published author, how can I go about promoting my book if it is written under a pen name? Very few friends/family know that I wrote it, and I don't want to really tell everyone that I am the author. I have thought about trying to do a "book signing" at a bookstore, but cannot do it in my hometown, due to being "known". And I also don't know how to do a signing for a person that doesn't technically exist.
I have six books published, and have had some good things said about a couple of them. But the word of mouth is extremely slow, and I have sold less than 20 copies of any book. I enjoy writing, but get discouraged when I see that no one has read my work. Someone suggested I send some review copies various places and ask them to do reviews, but this costs money, and I also do not know how or who to approach about doing reviews.