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I am writing the following:

The length of a standard microblog message approximately equals to the length of a typical newspaper headline and subheading, which makes microblogs a perfect medium to facilitate the produce and consume of news articles.

I find it lengthy (> 30 words), and "to the length of a typical...", where the word "length" appeared before "the length of ....", is there any way to reduce the sentence to make it more readable ?

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closed as off-topic by Neil Fein Sep 30 '13 at 15:12

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The length of a standard microblog message IS approximately THE SAME AS THAT of a typical newspaper headline and subheading, which makes microblogs a perfect medium to facilitate the producTION and consumPTION of news articles.

I would also suggest the claim of a "perfect medium" is a little extravagant and "to facilitate" is unnecessary verbiage. Perhaps "... an ideal medium for the production and ..." would be neater.

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Thanks for the comment, is it possible to further reduce "the same as that" to a single or double word? –  cherhan Sep 30 '13 at 14:34
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