We intend to use the name of a well known brand within our novel and have written to them to gain permission to use their name. They have got back in touch today to say they would be honoured for us to do so. It does in no way detract from the storyline, in fact because of the popularity of the brand we feel it enhances it. I suppose there are two questions here;
1) Is it considered unusual to do such a thing within fiction? 2) Are there any requirements as with television to state that a brand name is placed within the book.
For clarity we are not being paid for doing so, simply gaining permission.