This is based on that question, but from a tone point of view.
Let's say I have a story taking place in a near-future version of Boston, characters are meeting for coffee.
I have no issue saying the story is in Boston. However, having the characters "meet in Starbucks" sounds... wrong.
Similarly, using real locations and landmarks often seems weird, especially if it is in a place I know well (I live in Boston).
What are the advantages and disadvantages of using real world brands and places? When should it or should it not be used?
(Again, I am not asking for copyright advice, as it was well covered by the above question.)