Publishers occasionally publish a special limited edition.
How do they ensure that the number of pre-orders do not exceed the quantity that will be limited?
It seems a nightmare logistically, as anyone can pre-order a book through any book store with the correct ISBN/information.
I ask, because two books I've pre-ordered are kind of like this.
Orbit is publishing a limited edition (2000 copies) of a book. How do they ensure that everyone who has pre-ordered will receive it, especially with the limited run.
Another publisher is letting the author sign all of the first print run, so they can say that all pre-orderes will be signed. What about if more people pre-order than the first print run can cover? (unlikely, but possible).