OK, so on the Kindle website there's all about how to go from .doc --> HTML --> kindle. But I write primarily in HTML, which is what Kindle uses in the first place, so it seems silly to convert to HTML --> .doc --> HTML again, then hope that nothing got screwed up in the conversion (and obviously I like the control of putting the file together myself).
Is there somewhere I can read exactly what the structure of a Kindle folder should be? (HTML file + illustrations folder)
I've looked, and all I find is .doc --> HTML --> Kindle.
What tags are allowed, what custom tags (if any) does Kindle need, etc.