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This is my first post, so apologies if I'm posting this in the wrong place.

I've been working as a freelance SEO blog/article writer for almost a year and a half. While I enjoy the job, I am getting to the stage where I feel like I'm reaching a 'plateau' and not really improving further or learning anything from it. I'd like to take a copywriting course so I could have the confidence take on some more diverse and interesting jobs and learn a little about the craft. It would have to be distance learning so I could continue working and complete the course at my own pace. Does anyone have a course they could recommend or any experience of copywriting courses they have completed?

Many thanks in advance for your responses!

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This is a forum-style chatty question, and isn't a very good fit for a Q&A format. – Neil Fein Oct 1 '11 at 18:14
@NeilFein - do you have a suggestion for the OP for tightening it? I believe someone, the OP or otherwise, could edit it to clean it up. – justkt Oct 2 '11 at 3:28
@justkt - How can there be a single answer to this? This is a list question. However, asking what to look for in such a course would make for a much better question. – Neil Fein Oct 2 '11 at 3:35
@NeilFein - and the question can be edited to be that question. – justkt Oct 2 '11 at 18:30
@Traci - if you edit your question as Neil has suggested, you may get better answers. – justkt Oct 6 '11 at 19:25

There are many good copywriting software packages, books, and even courses available.

I would strongly suggest that you find successful copywriters in your area of interest and geographic area and meet with them.

Do your homework.

Is the field your are interested in one that will provide the income you want? Do you have the mind-set to cold-call businesses, individuals, and non-profits to get an assignment? Do you have a portfolio of work to present?

What is the future of copywriting in your field of expertise? In today's economic environment you may be in a race to the bottom.

Many companies/groups are embracing other methods of getting the word out rather than the old traditional venues for copywriting.

After you do your homework get a book, learn the rudimentary aspects and do a couple of free projects for the people you contacted while doing your homework. You'll learn whether you want to be a copywriter AND have something in your portfolio.

There is no use spending months and dollars only to learn it isn't what you want to do.

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Thanks for your answer. I'm already doing some copywriting - I just want to take a course to further expand my knowledge and my career in it further. There's only so far self-teaching can get you! – Tracie Sherlock Sep 30 '11 at 16:10

While you are checking out courses and deciding, start a swipe file.

Subscribe to newsletters and mailing lists, and bookmark sites whose copy you like. (Evernote and ReadItLater makes this easy.)

After you have a bunch of items in your swipe file, take the ones you like best and re-write them. And re-write them by hand with pen and paper.

This will force you to get into minute details with your favourite copy.

Your brain will also start to learn techniques and phrases.

And hopefully you will also start seeing common structures in how the copy flows - the journey good copy takes a reader on.

I also recommend AdWeek's book on copywriting. Still in print.

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Study the great copywriters. David Ogilvy. Bill Bernbach. Scott Bywater. Jack Trout. Maria Veloso. Herschell Gordon Lewis. Check Amazon for the list. tinyurl.com/n7tfjjm I hope that helps you. BM

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We're looking for long answers that provide some explanation and context. Don't just give a one-line answer; explain why your answer is right, ideally with citations. Answers that don't include explanations may be removed.

This is kind of sparse for an answer now. We're looking for answers rather than hints at answers; instead of saying "look these half-dozen folks up on Amazon" can you make specific recommendations and say why they are helpful for the asker's problem? Thanks. – Monica Cellio Jan 16 '15 at 15:25

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