A common tactic for capturing attention is using a headline
N something for something
For example on Copyblogger some headlines:
- 10 Sure-Fire Headline Formulas That Work
- The 5 Things Every (Great) Marketing Story Needs
- 7 Scientifically-Backed Copywriting Tips
Or here is a screenshot from a Google Search showing 5 of the top articles on this query all employed this tactic ("These five astonishing..." is spelled out but still counts)
Here's another one on page 1 (above it was some paid ads) again showing the exact same thing
Since What is still disputing and claiming its only for things that make good lists, here's a page 1 search of "Affordable Care Act" again a top result:
My question is - have any studies been done on print media to show the same tactic works? All I can think of is the "grocery store" mags will often have on the cover something like "10 ways to please your man" or "6 steps to rock hard abs" but I really have no idea if there's any data to support using this tactic in print?
Since it seems @What just thinks I'm making stuff up about this method being proven here's one of my articles you can find with data supporting it: http://moz.com/blog/5-data-insights-into-the-headlines-readers-click
The question is if there's any data to show it also works in print.